The Miss AuSable River Festival Endowment program is a scholarship-focused pageant intended to empower young women ages 15-20 in Crawford County. The pageant and crowning of the new titleholder took place Saturday, July 27, at 11am on the Main Stage at Michigan Avenue & Peninsular in downtown Grayling during the AuSable River Festival.

Contestants are adjudicated in various facets, including community serve & engagement, private interview, on stage presentation, and poise & presence. The court will be adjudicated by secret panels throughout the week of the AuSable River Festival and during activities with the AuSable River Canoe Marathon, in a private interview, and in an on-stage competition. Eligible contestants include young women who live, work, or go to school in Crawford County who will be between the ages of 15-20 at the time of Labor Day of 2025.

The organizing committee has developed a mission to support the growth and empowerment of young women in the area with a reminiscence to former pageant competitions that took place in Grayling, specifically Miss Grayling and Junior Miss.

We are ecstatic to announce this year we were able to award over $7,000 in scholarships thanks to our generous community!

The 2025 Titleholders will be crowned Thursday July 24th at 7pm on the Main Stage during the AuSable River Festival.